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Open the doors to a world
of excellence,
creativity and passion.
打開通往卓越、創意和熱情世界的大門
00
全球 20 個市場
000M+
5千5百萬個讀者
在未來 5 年內，我們將致力於鞏固作為全球最具影響力媒體之地位，持續將我們的品牌推向嶄新高度，同時持續維持最高質量及創意力。
讀者輪廓 DEMOGRAPHICS
GQ Magazine
55K
發行量
21.0 x 28.5 cm
尺寸
30y - 49y
讀者年齡
800K - 1.2M
讀者年收入
讀者輪廓 DEMOGRAPHICS
GQ.com
3.9M
月平均造訪
3.0M
月平均用戶量
31%
25y - 34y
23%
35y - 44y
用戶年齡
43%
57%
性別比
讀者輪廓 DEMOGRAPHICS
-
Likes
0.78 M -
Male
62 % -
Age
25-34y (41%)
-
Subscribers
1.15 M -
Male
80 % -
Age
18-24y (30%)
25-34y (38%)
-
Followers
232 K -
Male
70 % -
Age
25-34y (45%)
-
Friends
152 K -
Male
63 % -
Age
25-34y (30%)
35-44y (41%)
Social
社團輪廓 DEMOGRAPHICS
GQ UP CLUB
-
Members
255 -
Age
35-45y ( 70 % ) -
Avg. Annual Income
1.5M - 2.5M + -
Occupation
品牌主理人、高階主管
Suit Wear 西裝紳士同好會
-
Members
14 K -
Active User
91 % -
男女比
91 % vs 9 %
微醺俱樂部
-
Members
24 K -
Active User
89 % -
男女比
55 % vs 45 %
Community
平面價目 PRINT RATES
GQ
| Date of Issue： |
| ON SALE DATE | ISSUE |
|---|---|
| January 5 | 2023 No.1 特刊 (JAN/FEB) |
| March 2 | 2023 No.2 Issue 303 (MAR/APR) |
| April 28 | 2023 No.3 Issue 304 (MAY/JUN) |
| June 26 | 2023 No.4 Issue 305 (JUL/AUG) |
| August 29 | 2023 No.5 Issue 306 (SEP) |
| Sep 26 | 2023 No.6 Issue 307 (OCT/NOV) |
| Nov 28 | 2023 No.7 Issue 308 (DEC) |
| Circulation： | 55,000 / per Month |
| Subscribers： | 30,000 |
平面價目 PRINT RATES
| Position / Frequency FREQUENCY DISCOUNT RATE |
1 - |
x6 5% |
x12 10% |
x18 15% |
x24 20% |
x36 25% |
|---|---|---|---|---|---|---|
| Gate Fold | $600,000 | - | - | - | - | - |
| 1st Double Spread | $270,000 | $256,500 | - | - | - | - |
| 2nd Double Spread | $250,000 | $237,500 | - | - | - | - |
| 3rd Double Spread | $240,000 | $228,000 | - | - | - | - |
| 4th Double Spread | $230,000 | $218,500 | - | - | - | - |
| 5th DPS | $220,000 | $209,000 | - | - | - | - |
| Double Spread before TOC | $210,000 | $199,500 | $189,000 | $178,500 | - | - |
| Single Page facing TOC | $120,000 | $114,000 | $108,000 | $102,000 | - | - |
| Single Page facing Masthead and Editor | $110,000 | $104,500 | $99,000 | $93,500 | $88,000 | $82,500 |
| Single Page facing POINT OF VIEW(TOP5) | $105,000 | $99,750 | $94,500 | $89,250 | $84,000 | $78,750 |
| Double Spread between TOC & POINT OF VIEW | $210,000 | $199,500 | $189,000 | $178,500 | $168,000 | $157,500 |
| Single Page Facing POINT OF VIEW | $100,000 | $95,000 | $90,000 | $85,000 | $80,000 | $75,000 |
| Single Page between POINT OF VIEW and 1/3 | $99,000 | $94,050 | $89,100 | $84,150 | $79,200 | $74,250 |
| R.O.P Single Page betweeen 1/3 and 1/2 | $94,000 | $89,300 | $84,600 | $79,900 | $75,200 | $70,500 |
| R.O.P Single Page after 1/2 | $89,000 | $84,550 | $80,100 | $75,650 | $71,200 | $66,750 |
| Back Cover | $255,000 | - | - | - | - | - |
IN NTD (NET)
單頁尺寸:21.4.0x28.9 cm
跨頁尺寸:42.4x28.9 cm
Gate Fold尺寸: G1 19.7 cm / G2 19.7 cm / G3 20.7 cm / G4 20.3 cm+0.7白邊）x 28.5 cm
* 出血0.4 cm
別冊價格 PRINT RATES
| Position / Frequency FREQUENCY DISCOUNT RATE |
1 - |
x6 5% |
|---|---|---|
| Cover | $300,000 | - |
| 1st Double Spread | $160,000 | $152,000 |
| 2nd Double Spread | $140,000 | $133,000 |
| 3rd Double Spread | $130,000 | $123,500 |
| Double Spread | $125,000 | $118,750 |
| Single Page | $70,000 | $66,500 |
| Back Cover | $150,000 | - |
IN NTD (NET)
單頁尺寸:17.0x23.5 cm
跨頁尺寸:34.0x23.5 cm
* 出血0.2 cm
DIGITAL AD
HIGHLIGHTS
數位廣告 五大亮點
- High Impact Modules 多媒互動
- Page Exclusive Ads 頁面獨家
- Native Ads 原生廣告
- Audience Segmentation 精準分眾
- Video Advertising 影音串流
廣告邏輯 THE LOGIC
1
All Site Takeover
JY娛樂 官網所有版位由單一廣告主全面投放。
JY娛樂 官網所有版位由單一廣告主全面投放。
2
Homepage Takeover
JY娛樂 首頁包版，搭配至少 1 組 Category Sponsorship 廣告。
JY娛樂 首頁包版，搭配至少 1 組 Category Sponsorship 廣告。
3
Category Sponsorship
頻道首頁以及文章內頁包版。
頻道首頁以及文章內頁包版。
4
ROS Page Takeover
以 CPM 為基準之單篇文章（不指定）內容包頁廣告。
以 CPM 為基準之單篇文章（不指定）內容包頁廣告。
5
Run - of - Site(ROS)
以 CPM 為基準輪替投放之廣告。
以 CPM 為基準輪替投放之廣告。
* 新網站採用響應式頁面，廣告投放將不再有載具之分。
** 5 個頻道頁包含：Fashion、Entertainment、Life、Gadget 和 Better Men。
*** ROS Page Takeover 單日可受理至多 3 位廣告主。
**** 廣告主可額外付費使 ROS 輪替版位之精準分眾功能。
包版版位 TAKEOVER & CATEGORY SPONSORSHIP
| Channel | Period | Price | Estm. Imps | CPM | Note |
|---|---|---|---|---|---|
| ALL Site Takeover | 1 Day | $260,000 | 466,600 | $557 | |
| 3 Day | $741,000 | 1,399,800 | $529 | ||
| Homepage Takeover | 1 Day | $20,000 | 3,700 | $5,405 | |
| 3 Day | $57,000 | 11,100 | $5,135 | ||
| Fashion Category Sponsorship | 1 Day | $43,000 | 87,000 | $494 | |
| 3 Day | $122,550 | 261,000 | $470 | ||
| Entertainment Category Sponsorship | 1 Day | $70,000 | 153,300 | $457 | |
| 3 Day | $199,500 | 459,900 | $434 | ||
| Better Men Category Sponsorship | 1 Day | $22,000 | 48,600 | $453 | |
| 3 Day | $62,700 | 145,800 | $430 | ||
| Life Category Sponsorship | 1 Day | $41,000 | 88,400 | $464 | |
| 3 Day | $116,850 | 265,200 | $441 | ||
| Gadget Category Sponsorship | 1 Day | $42,000 | 85,600 | $491 | |
| 3 Day | $119,700 | 256,800 | $466 |
* 以上報價不含稅。
* 以上均包含5組基礎廣告尺寸。
* High-impact Format 廣告及GQ代製廣告將收取額外費用。
包版版位 DISPLAY + VIDEO
Mobile
| Channel | Period | Price | Est. Imps | CPM |
|---|---|---|---|---|
| All Site Takeover | 1 Day | $292,152 | 524,300 | $557 |
| 3 Day | $832,633 | 1,572,900 | $529 | |
| Fashion Category Sponsorship | 1 Day | $48,361 | 97,800 | $494 |
| 3 Day | $137,829 | 293,400 | $470 | |
| Entertainment Category Sponsorship | 1 Day | $78,721 | 172,300 | $457 |
| 3 Day | $224,355 | 516,*00 | $434 | |
| Better Men Category Sponsorship | 1 Day | $24,743 | 54,600 | $453 |
| 3 Day | $70,518 | 163,800 | $431 | |
| Life Category Sponsorship | 1 Day | $46,111 | 99,400 | $464 |
| 3 Day | $131,416 | 298,200 | $441 | |
| Gadget Category Sponsorship | 1 Day | $47,237 | 96,200 | $491 |
| 3 Day | $134,625 | 288,600 | $466 |
* 以上報價不含稅。
* High-impact Format 廣告及GQ代製廣告將收取額外費用。
*** Please click here for demo
輪播版位 RUN OF SITE
| Channel | CPM | Buying Metric | |||
|---|---|---|---|---|---|
| Run-of-Site (ROS) Page Takeover | $454 | The minimum spend per day is $70,000Extra 20% for Audience Segment ($545) | |||
| Channel | Format | Size | CPM | Buying Metric | |
| Run-of-Site (ROS) Standard Banner | Square | Edge to edge 1:1 | $400 | The minimum spend per day is $15,000 Continuous 3-day and over 5% off Continuous 7-day and over 10% off Extra 20% for Audience Segment |
|
| Hero (M) | 320x100 | $400 | |||
| MPU | 300x250 | $150 | |||
| Double Sky | 300x600 | $200 | |||
| Leaderboard | 728x90 | $100 | |||
| Billboard | 970x250 | $200 | |||
| Run-of-Site (ROS) High-impact Format |
Interscroller | 300x600 | $360 | ||
| Wallpaper | 1280x720 | $400 | |||
| Canvas Video | Edge to edge | $687 | |||
| Channel | Price | Imps | CPM | Buying Metric |
|---|---|---|---|---|
| Run-of-Site (ROS) Native Ad | $20,000 | 66,667 | $300 |
Requirement : tied up with Advertorial Content package Period : 2 weeks from start date |
* 以上報價不含稅。
* High-impact Format廣告及GQ代製廣告將收取額外費用。
廣告格式 ROS FORMATS & SIZES
Square
Hero (M)
MPU
Double sky
Leaderboard
Billboard
Interscroller
Wallpaper
| Banner Type | Format | Size | Mobile | Desktop | Tablet |
|---|---|---|---|---|---|
| Standard | Square | Edge to Edge 1:1 | V | ||
| Hero (M) | 320x100 | V | |||
| MPU | 300x250 | V | V | V | |
| Double Sky | 300x600 | V | V | V | |
| Leaderboard | 728x90 | V | V | ||
| Billboard | 970x250 | V | |||
| High Impact Format | Interscroller | Full Screen Responsive Ad (9:16) | V | ||
| Wallpaper | 1280x720 | V | |||
| Canvas Video | Edge to Edge | V | V | V |
精準分眾 SPIRE GLOBAL OFFERING
Spire Global is Condé Nast’s first global audience targeting platform, which connects advertisers to high-value audiences at crucial moments to inspire action.
- Global Scale and Insight: Activate segments across markets, providing global scale, alignment & insight.
- Quick Segment Activation: We offer 11 off-the-shelf segments that can be activated within 48 hours.
- Cross-Channel Activation: Reach high-value audiences across O&O Display, O&O Video, and Social.
Client Benefits
FASHION FORWARD
WOMEN / MAN
EARLY
ADOPTERS
LUXURY
ENTHUSIASTS
INTERIOR DESIGN
SEEKERS
LUXURY
TRAVELERS
ARTS &
CULTURE FANS
BEAUTY & WELLBEING
ENTHUSIASTS
JEWELRY & WATCH
ENTHUSIASTS
WEDDING
PLANNERS
FOODIES
影音頻道廣告 YOUTUBE
Bumpers
不可略過 6 秒影片，高觀看完成率
Non-skippable
15 秒不可略過影片，觀看最佳效率化
Skippable
5 秒後可略過影片，最大化觸及用戶
- 提前預定曝光流量，做品牌強勢擴散
- 提供 IP 播放清單建議，供更精準影片定向
- 指定廣告出現位置（ 如：Pre-roll 首個廣告版位 ）
| Position | CPM |
|---|---|
| Bumpers | $200 |
| Skippable | $250 |
| Non-Skippable | $350 |
| Targeting Upcharge per Layer | + $38 |
*以上報價不含稅
** 點此了解相關廣告規格，更多資訊請見此連結
CPM每季因應旺季調整
串流影音廣告 O&O INSTREAM
Desktop
Mobile
Player AI 自動播放與報導相關或康泰納仕集團自製影音內容，品牌廣告以串流影音形式出現，讓網友體驗沈浸式閱讀樂趣。
| Ad placement | Ad spec | CPM ($NTD) | |
|---|---|---|---|
| By Impression | Skippable Ad | 5s (Max 30s suggested) |
$218 |
| Skippable Ad | 6s | $200 | |
| Non-Skippable Ad | 15s | $350 | |
| Non-Skippable Ad | 30s | $400 | |
| 100% SOV | Sponsorship |
5s skippable 6s, 15s, 30s non-skippable |
$530 |
* Ad placement includes skippable and non-skippable, ranging from 5s to 30s.
** An additional 30% charge will be applied for audience targeting.
CPM每季因應旺季調整
LINE MARTECH
|
|
|
|
| 單則Post | 圖文選單 | 圖文選單+遊戲模組 | |
| Content | 單則方形Post*1 | 下方多格式選單*1 | 多格式圖文選單入口*1 LINE遊戲模組設計*1 |
| Unit | 1則 | 1週 | 1週 |
| Rate | $60,000 | $180,000 | $300,000 起 |
| Note |
1.需搭配廣編專案，無單賣 2.連結廣編或合作event site、影片 |
1.專案金額需達50萬以上方可加價購 2.可連結廣編亦可導外，導外限一格 |
專案金額需達80萬以上方可加價購 |
內容合作 ADVERTORIAL CONTENT
|
|
|
||
| 圖文整合 | 客製廣編 | 客製影音 | ||
| Content | 圖文報導 *1 Facebook *1 |
Package A 客製報導*1 Facebook*1 Line Post*1 |
Package B 客製報導*1 Facebook*1 Banner cue ($60,000) |
特製影音 * 1 Facebook *1 |
| Rate | $120,000 (net) | $210,000 (net) | $250,000(net) 起 詳見
影音 Sales Kit |
|
| KPI |
文章PV約 15,000-18,000 FB觸及人數約 100,000 |
文章PV約 18,000-22,000 FB觸及人數約 100,000 |
||
| Note |
此方案包含： 廣編撰文：約800-1200字 ※由客戶提供圖片&文字資料 |
此方案包含： 廣編撰文：約800-1200字 商品拍攝：3cut/4hr內 ※若需model、妝髮、造型等另計 |
* 此報價為社內影音部拍攝，如需外發拍攝團隊，另依內容估價。 | |
精彩案例 2022-2019x Showcase
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CHANEL x 陳柏霖 x GQ 男人相談室
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Yamaha Tmax x 星宇航空 x 張震
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大摩-珍稀俱樂部摘星饗宴
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COACH
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全國運動會
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Benz CLA
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精彩案例 2020 Brand Showcase
CONTACTS
Brand Advertising & Communication Director
David Shao
Associate Director of Account Service
Evan Tseng
Senior Account Service Manager
Aki lu
Assistant Account Service Manager
Zoe Ying
Account Service Supervisor
Jessie Ho | Eddie Chen
For any inquiries or questions, please contact us at [email protected] or (02)2732-8899#322.